Our pursuits and name have come from an ideal we use for everything in life, from personal lifestyle and family values to business success and economic longevity. To be successful, organizations and its associates must be socially active to stay abreast of trends and cultural changes in order to stimulate creativity and stay ahead of the competition.
As both consumers and producers, people are social active creatures whose behaviors constantly change. A company’s activities at all levels, individual and organizational, must integrate into its environment so they can reinvigorate business and maintain an awareness of changes in consumer behavior or the competitive landscape. This approach will help organizations uncover opportunities in the marketplace, benchmark and improve from good ideas, or discover new and better ways to operate.
Often it takes a social active perspective to help organizations make an objective analysis of current activities and bring attention to inefficiencies or missed opportunities. Successful companies with significant longevity look outside their industry to avoid the single-mindedness that comes from acceptance of norms or the employment of people with “industry experience” and instead seek resources with fundamentals in disciplines like managing people, finance, accounting, or sales & marketing.
Without the ability to know causation, trends and correlations mean nothing. When an organization or its associates observe and actually listen to uncover cause/effect, it provides them with a competitive advantage that allows them to plan for the long-term and overcome short-term impediments. A social active lifestyle cultivates a cultural awareness that understands the needs of consumers to deliver services or products that deliver value in any marketplace.
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